Why AW, McD, J.Co, DunkinDonuts has an orange color in their logo? Why Nike and Adidas choose black and white? Why Starbucks use green as their color?
Color Psychology. According to Angela Wright, taste of color is always subjective, but it responses very well to answer question about personalities, athough this one is less accurate than Inkblot Rorschach personality test which has 80% accuracy, but it can be another references.
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